Summary of 3 Poems I Studied for Junior Certificate.

This is a summary of three poems that I have studied for the Junior Certificate. The first one that I have studied is ‘Shall I Compare Thee?’ a sonnet written by William Shakespeare. It is number 18 of 154 sonnets that he has written. A sonnet usually consists of 14 lines but no stanzas, this sonnet also have a rhyming couplet. The theme of this poem is true beauty. In the poem, the poet examines summer as a metaphor for love. The poet believes that summer is not as similar to love, as you might expect it to be. This is clear because in the first few lines the poet asked â€Å"Shall I compare thee to a summer’s day?† and to that he gave a reply â€Å"Thou art more lovely and more temperate†. This means that his love is more lovelier and†¦show more content†¦The part in this poem, that I like, is when in the two final lines, the poet expresses the conclusion of the poem by saying that â€Å"So long as men can breathe, or eyes can see. So long lives this, and this gives life to thee†. I like this entire poem so therefore I do not dislike any parts of the poem. The second poem that I have studied is ‘Mid-term break’ written by Seamus Heaney. It is a nostalgic type of poem, where the poet remembers a sad event that had happened when he was in boarding school. He tells how he was at school one day waiting for somebody to come and pick him up, and â€Å"at two o ’clock his neighbours drove him home†. This is strange and strikes a strong feeling of suspicion to the readers, that something strange has happened at home that his parent/s were not able to pick him up. He came home to meet his father on the porch crying, this is also strange for â€Å"he had always taken funerals in his stride†. And meeting big Jim Evans who said, â€Å"It was a hard blow†. As the poet went into his house, elders and strangers greeted him and telling him, â€Å"They were sorry for his trouble†. His mother was coughing out angry tearless sighs; this is probably due to crying too much that she had no tears left to cry. As the ambulance arrived with the stanched and bandaged corpse, the corpse was left into a room. Later we discoveredShow MoreRelatedMusic of the Philippines3143 Words   |  13 PagesAnupol, Cayabyab, Chua, Luarca, Shimamoto, Torio, Yumol Music, 3rd Term PHILIPPINE MUSIC I. YEAR AND HISTORICAL BACKGROUND Philippine Music is divided into four eras or traditions, namely Ethnic, Spanish Colonial, American Colonial and Contemporary traditions. Majority of Philippine Music really revolves around cultural influence from the West, due primarily to the Spanish and American rule for over 3 centuries. Oriental (ethnic) musical backgrounds are still alive, but mainly thrive in highlandRead MoreStatement of Purpose23848 Words   |  96 Pages5:00 p.m. Ohio Wesleyan University Writing Center  © 2011 Writing Guidelines for Statements of Purpose Contents Writing Your Statement of Purpose ................................................................................................ 1 I. Audience and Institutions ....................................................................................................... 1 II. Content ........................................................................................................Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages Judge. — 15th ed. p. cm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131Read MoreLogical Reasoning189930 Words   |  760 Pagesany way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer

Child Observation Report Essay - 1698 Words

Child development is an amazing thing to watch in the way that children interact with one another and how they perceive the world that surrounds. While doing our research of child development we began to observe a group of kids ranging the ages 1 – 12. During these observations we noticed traits such as attachment, comfort, and love. Through the following examples we will proceed to observe development in our environment and explain its relativity to the text Observation #1 I observed a set of dizygotic or fraternal twins, Antonio and James, that had walked in, which were both males. I noticed that they were attached to their mother, which I had considered â€Å"normal† when thinking back to when my 15 year old daughter was that age. Even†¦show more content†¦Then with all of the commotion Antonio calmly got up as if he did not do anything to, again, check on his mother. This time she was not where he had left her, which caused him to react by screaming, â€Å"I want my mommy, I want my mommy.† Then James came over and began to do the same thing. It was as if they had lost their security blanket. The other kids went over and began to stare at them as though there were something wrong with them. One of the kids came up to me and said, â€Å"Why is he crying like that?† I explained to her that he wanted to be with his mommy, and she responded, â€Å"Oh,† and walked away with out a care in the world. This was a clear ex ample of the experiment that (Harlow) ran on the monkeys in 1962. The monkeys were removed from their mother after 8 weeks of being born then placed in a cage with a surrogate mother, one of wire and the other one was made out of terry cloth. They eventually attached them selves to the surrogate mother that was made out of the terrycloth, even though the one that feed them was the one made out of wire. The reason was the comfort in the soft and warmth of the terrycloth, which made them feel safe. Just like Antonio when he held on to his mother’s side. Once Antonio had lost his comfort zone, he felt scared. Harlow stated that attachment was important but it did not ensure normal social development. We saw proof of that behavior earlier with the twins when they did not function as well in anShow MoreRelatedObservation Report For Child Observation1557 Words   |  7 PagesEach child sat down individually with the researcher the day after to read out the words they have learnt. They were shown pages of books and asked if they could identify the words from the text. They were also asked to create a sentence using these words. The Memorization and Mixed Method approach showed that 8 out of 16 children (50%) had a full score in reading the sight words â€Å"see, â€Å"give†, â€Å"have†, â€Å"feel† and â€Å"like†. 5 out of 16 children scored more than 2 but less than 5. The remaining 3 outRead MoreObservation Report On Child Observation1411 Words   |  6 PagesWe observed Joaquin in his home in the living room of his home. His mother, younger brother, and younger sister were all there. They interacted with Joaquin during the observation. There were times that the children interacted with Caitlin and me, but for the most part we just observed them interact with each other. Observation Summary I brought a couple activities for Joaquin and his siblings to do while we observed him. I brought a pumpkin, hammer, and golf tees for them to pound them into theRead MoreChild Observation Report Essay1127 Words   |  5 PagesChild Observation Report Lecturer: Dr. Stephanie L. Knight Observer: Afra Mohamed Taha Observant: 3-4 year old boy Topic: Entire Observation Setting: Airport. A family consists of a father, a mother, three daughters and a son. Goal: Observing the boy to see his entire behavior, in addition to his reaction to reinforcement and punishment. 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Observation #1: Ron and aggression Date and time: Wednesday April 16, 2014; 11:25-12:50 Setting: Playground for 1st/2nd grade recess 11:25-11:50, 3rd/4th gradeRead MoreChild Observation Report Essay1269 Words   |  6 Pagesnoticed one child was sitting at the table having a conversation with a stuffed beaver. The two twin girls I was baby-sitting had a giant stuffed bee, and I would chase after them with it and sting them. This shows what the book calls animistic thinking. According to the book, this kind of thinking is the belief that inanimate objects are alive. Another form of animistic thinking would be when my mother told a story about a leprechaun. When my mother asked where leprechauns lived, one child repliedRead MoreChild Observation Report Essay1203 Words   |  5 Pagesthe morning with the students there. In the time I spent there, the children, ages 3 to 5, engaged in unstructured play, and sat in a circle for calendar time and reading aloud. The preschool is primarily child-centered in terms of its organization, meaning it incorporates a lot of c hild directed activity, and less structured, or adult directed, learning (Berk, 2008). I watched the group of about twenty children with the intention of studying them as a whole, but I found myself compelled to watchRead MoreChild Observation Report Essay2202 Words   |  9 Pagesusually understand her clearly. Natalie will sometimes listen to Paul or Rachel talking and then repeat the things they have said later. She also does this with short stories. Emotional Development: Natalie is generally a happy child she can be very shy with strangers. She does not really cry unless she’s tiered and doesn’t get her own way, if she hurts her self badly and sees blood she will cry and will not let you see it. If she does hurt her self not to badly weRead MoreSocial Work Child Observation Report1545 Words   |  7 Pagesprocess of negotiating an agreement to carry out a child observation in a school. It will explain my role as a social work student in the process of negotiating observation agreement with the school. Some of the issues considered in my negotiation were confidentiality, ethical issues and values, consent, communication, legal issues, professionalism, skill, voluntary participation of participant, contingency plan and limitations. The name of the child observed in this work will not be included for dataRead MoreChild Development Observation Report Essay2420 Words   |  10 PagesCompare and contrast a child from younger age group with a child from an older age group. For the younger age group, I observed a 6-month-old, boy infant, called Manden, in my friend’s home. 1. Adult/Teacher Interaction: In an adult interaction, the child I observed were more engaged with the people around him by infant-directed speech. His mom and I were basically called his name by rhythm, and he responded to us by smiling and being excited. As I observe in terms of turn-taking, I realize

No Doubt - Rock Steady free essay sample

In1995, No Doubt was on top of the world. With their third album TragicKingdom going multi-platinum thanks to hits such as Dont Speakand Just A Girl, it seemed nothing could stop them. The music worldsat on the edges of its seats for five long years for last years relativelydisappointing Return of Saturn. But before critics could push NoDoubt into the one-hit-wonder category, the band released RockSteady in December, a mere 18 months after its predecessor. Already,the first single, Hey Baby, has become a staple on radio stationsacross the country, as well as on MTV and VH1. The song, a shout out to all thegroupies who try to seduce Stefanis bandmates bassist Tony Kanal, drummerAdrian Young and guitarist Tom Dumont is typical of the catchy, synth-drivenpop of Rock Steady. The new album marks a departure from NoDoubts signature style and creative process, making this a mix of classic newwave sounds, hard-driving hip-hop beats and slinky Jamaican dance-hall. We will write a custom essay sample on No Doubt Rock Steady or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The mainreason for this, I believe, is because of the many collaborations the bandindulged in, including Dave Stewart of The Eurythmics, Prince, U2 mixman NelleeHooper and the Cars Ric Ocasek. At the first spin of RockSteady, one might be taken aback a bit, recognizing that this new sound isclearly steering away from the sound you might be used to from them. But a fewmore listens will bring back the memories. The style may have changed, butthe lyrics are still pure No Doubt. Any fan of their music will know that Ms.Stefani just cant keep herself away from the relationship genre insongwriting, giving each album its own distinct theme, if you will. RockSteady is no exception. In fact, I think Trouble in Paradisewould have been a better title. But, to be honest, the albums theme was the lastthing on my mind while listening to it. What was on my mind was most ofthe songs I couldnt get them out of my head. The chorus to the title trackappears twice, as the intro, and of course, as the last track. Its a catchylittle chorus that will have you humming. Detective also possessesthis quality, with the chorus thrust at you right at the beginning, foreshadowingthe songs catchiness. I think one of the greatest aspects of this albumis its diversity. With other albums, its strictly ska or rock. RockSteady is neither. You hear straight-forward pop (Making Out),?s new wave (Dont Let Me Down), a little rock (PlatinumBlonde Life), dance-hall reggae (Start the Fire), and justplain old good music. This is definitely No Doubts greatest effort. RockSteady proves that there is no doubt (no pun intended) that No Doubt willbe around for a long time.

Ode To Nightingale By Keats Essays - Ode To A Nightingale

Ode To Nightingale By Keats In Ode to a Nightingale, John Keats, the author and narrator, used descript terminology to express the deep-rooted pain he was suffering during his battle with tuberculosis. This poem has eight paragraphs or verses of ten lines each and doesn't follow any specific rhyme scheme. In the first paragraph, Keats gave away the mood of the whole poem with his metaphors for his emotional and physical sufferings, for example: My heart aches, and drowsy numbness pains My sense (1-2) Keats then went on to explain to the reader that he was speaking to the "light-winged Dryad" in the poem. This bird symbolizes a Nightingale that to many, depicts the happiness and vibrance of life with the way it seems to gracefully hover over brightly colored flowers to get nectar but, to Keats death, because his was becoming. "Shadows numberless" at the end of the paragraph signifies the angel of death and spirits that had surrounded Keats. Keats vividly and beautifully described wine: ... for a beaker full of the warm South... With beaded bubbles winking at the brim, And purple stained mouth; That I might drink, and leave the he used to bury his fears and emotions about death. In verse three, Keats expressed that most people enjoy a full life and die old, when he pens: Here, men sit and hear each other groan; ...last gray hairs, Where youth grows pale, and spectre-thin, and dies... (24-26) He felt that youth was a time in one's life to enjoy. According to him, being rich, popular, beautiful, funny and smart didn't matter because the angel of death was blind. Keats was afraid of death because of the loved one's he had to leave behind. He expresses that with the phrase: And with thee fade away into the forest dim (20) Keats explained that he had wanted to wander off into the forest so no one would've had to be bothered by him. In paragraph four, Keats had spoken to the Nightingale and told it to go off and leave him alone because he already had known that death was coming and didn't want to be reminded of his sad fate. Keats went on to say: I cannot see what flowers are at my feet, Nor what soft incense hangs upon the boughs, But, in embalmed darkness... (41-43) This meant he didn't know what was about to happen, only that he was going to die. He then illustrated all the creatures and things that would live long past him; The grass, the thicket, and the fruit-tree wild... (45) In paragraph six, Keats had listened to the "Darkling" or Nightingale singing and this had reminded him of how at one time in his life he questioned death and was even infatuated by it because death was an unknown universe when he composed: ...for many a time I have been half in love with easeful Death, Call'd him soft names... (51-53) But quickly after he had recalled that memory he stated: Still wouldst thou sing, and I have ears in vain- To thy high requiem become a sod. (59-60) Here he was saying how the "Darkling" sounded beautiful when it sang but that was just a mask for the fate that it was taking him to; death. Thou was not born for death, immortal Bird! (61) The immortal Nightingale wasn't put on this earth to bring people to their deaths, according to Keats. Over generations, the bird has warned "emperors and clowns" that death can not be cheated. ...the fancy cannot cheat so well As she is fam'd to do... (73-74) Here he had stated that the rich could not buy their way out of death because that was all the Nightingale had come to do. The song of the Nightingale had faded and Keats composed, ...thy plaintive anthem fades... ...and now ?tis buried deep (75 & 77) and he didn't know if it was real or if he had dreamed the whole thing. Keats wasn't sure if he was still alive or had died. ?Do I wake or sleep? (80)

Free Essays on Dont Ban Cloning

Don’t Ban Cloning Today, the topic of cloning generates more argument then it has ever created before. The controversy over cloning is based, in part on the fact that there are extreme opposing viewpoints on the subject. Also a major factoring the debate over cloning is a fear of new technology. Throughout history, man has always been slow to adapt to a new technology. We go through all the trouble to adapt to one method, why uproot ourselves and change everything just to do it a different way. This attitude has been evident in the recent past, with inventions such as the automobile and television. Nuclear power is a prime example of an advanced technology abandoned out of fear. There are very few nuclear power plants left in operation, and there are no new plants being built. This is mainly due to fear of an accident, or to the long lasting effects of this technology. As with everything, including cloning, there is a negative side. With television, the negative is that children often watch it instead of doing homework, subsequently causing lower grades. It is also believed that television violence influences children into more violent tendencies. A negative to automobiles is the massive pollution a large number of them cause. Entire cities have been put on pollution alert due to toxic smog created, in part by the automobile. Sometimes the negatives outweigh the positives, and the technology is rightfully abandoned, in most cases the technology is abandoned simply out of fear. Cloning is not just any new technology, cloning gives us the potential to change the very essence of our being; what we are can be decided before we are even born. There are immense positives to cloning; the human life span lengthened by decades, mental and physical illness a distant memory just as with any thing new, we start with small steps, and move into big ones. In cloning, we started with simple genetic alterations. Not necessarily wi... Free Essays on Don't Ban Cloning Free Essays on Don't Ban Cloning Don’t Ban Cloning Today, the topic of cloning generates more argument then it has ever created before. The controversy over cloning is based, in part on the fact that there are extreme opposing viewpoints on the subject. Also a major factoring the debate over cloning is a fear of new technology. Throughout history, man has always been slow to adapt to a new technology. We go through all the trouble to adapt to one method, why uproot ourselves and change everything just to do it a different way. This attitude has been evident in the recent past, with inventions such as the automobile and television. Nuclear power is a prime example of an advanced technology abandoned out of fear. There are very few nuclear power plants left in operation, and there are no new plants being built. This is mainly due to fear of an accident, or to the long lasting effects of this technology. As with everything, including cloning, there is a negative side. With television, the negative is that children often watch it instead of doing homework, subsequently causing lower grades. It is also believed that television violence influences children into more violent tendencies. A negative to automobiles is the massive pollution a large number of them cause. Entire cities have been put on pollution alert due to toxic smog created, in part by the automobile. Sometimes the negatives outweigh the positives, and the technology is rightfully abandoned, in most cases the technology is abandoned simply out of fear. Cloning is not just any new technology, cloning gives us the potential to change the very essence of our being; what we are can be decided before we are even born. There are immense positives to cloning; the human life span lengthened by decades, mental and physical illness a distant memory just as with any thing new, we start with small steps, and move into big ones. In cloning, we started with simple genetic alterations. Not necessarily wi...

A Guide on How to Use Adverbial Clauses of Time

A Guide on How to Use Adverbial Clauses of Time Adverb clauses provide additional information about how something is done. They are much like adverbs in that they tell the reader when, why or how someone did something. All clauses contain a subject and a verb, adverb clauses are introduced by subordinating conjunctions. For example, Tom helped the student with the homework because he didnt understand the exercise. ... because he didnt understand the exercise explains why Tom helped and is an adverb clause. Begin by studying adverb clauses which are often called time clauses in English grammar books and follow specific patterns.   Punctuation When an adverb clause begins the sentence, use a comma to separate the two clauses. Example: As soon as he arrives, we will have some lunch. When the adverb clause finishes the sentence, there is no need for a comma. Example: He gave me a call when he arrived in town. Adverb Clauses with Time When: He was talking on the phone when I arrived.When she called, he had already eaten lunch.I washed the dishes when my daughter fell asleep.Well go to lunch when you come to visit. When means at that moment, at that time, etc.. Notice the different tenses used in relation to the clause beginning with when. It is important to remember that when takes either the simple past OR the present - the dependent clause changes tense in relation to the when clause. Before: We will finish before he arrives.She (had) left before I telephoned. Before means before that moment. It is important to remember that before takes either the simple past OR the present. After: We will finish after he comes.She ate after I (had) left. After means after that moment. It is important to remember that after takes the present for future events and the past OR past perfect for past events. While, as: She began cooking while I was finishing my homework.As I was finishing my homework, she began cooking. While and as are both usually used with the past continuous because the meaning of during that time  indicates an action in progress. By the time: By the time he finished, I had cooked dinner.We will have finished our homework by the time they arrive. By the time expresses the idea that one event has been completed before another. It is important to notice the use of the past perfect for past events and future perfect for future events in the main clause. This is because of the idea of something happening up to another point in time. Until, till: We waited until he finished his homework.Ill wait until you finish. Until and till express up to that time. We use either the simple present or simple past with until and till. Till is usually only used in spoken English. Since: I have played tennis since I was a young boy.They have worked here since 1987. Since means from that time. We use the present perfect (continuous) with since. Since can also be used with a specific point in time. As soon as: He will let us know as soon as he decides (or as soon as he has decided).As soon as I hear from Tom, I will give you a telephone call. As soon as means when something happens - immediately afterward. As soon as is very similar to when it emphasizes that the event will occur immediately after the other. We usually use the simple present for future events, although present perfect can also be used. Whenever, every time: Whenever he comes, we go to have lunch at Dicks.We take a hike every time he visits. Whenever and every time mean each time something happens. We use the simple present (or the simple past in the past) because whenever and every time express habitual action. The first, second, third, fourth, etc., next, last time: The first time I went to New York, I was intimidated by the city.I saw Jack the last time I went to San Francisco.The second time I played tennis, I began to have fun. The first, second, third, fourth, etc., next, last time means that specific time. We can use these forms to be more specific about which time of a number of times something happened. Adverb  Clauses Showing Opposition These type of clauses show an unexpected or non-self-evident result based on the dependent clause. Example:  He bought the car even though it was expensive. Take a look at the chart below to study the various usages of adverb clauses showing opposition. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses. Example:  Even though it was expensive, he bought the car. When the adverb clause finishes the sentence there is no need for a comma. Example:  He bought the car even though it was expensive. Even though, though, although: Even though it was expensive, he bought the car.Though he loves doughnuts, he has given them up for his diet.Although the course was difficult, he passed with the highest marks. Notice how though, even though or although show a situation which is contrary to the main clause to express opposition. Even though, though and although are all synonyms. Whereas, while: Whereas you have lots of time to do your homework, I have very little time indeed.Mary is rich, while I am poor. Whereas and while show clauses in direct opposition to each other. Notice that you should always use a comma with whereas and while. Using Adverb Clauses to Express Conditions These type of clauses are often called if clauses in English grammar books and follow conditional  sentence patterns. Take a look at the chart below to study the various usage of different time expressions. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses. Example:  If he comes, we will have some lunch.. When the adverb clause finishes the sentence there is no need for a comma. Example:  He would have invited me if he had known. If: If we win, well go to Kellys to celebrate!She would buy a house, if she had enough money. If clauses express the conditions necessary for the result. If clauses are followed by expected results based on the condition. Even if: Even if she saves a lot, she wont be able to afford that house. In contrast to sentences with if sentences with even if show a result that is unexpected based on the condition in the even if clause.  Example:  COMPARE: If she studies hard, she will pass the exam AND Even if she studies hard, she wont pass the exam. Whether or not: They wont be able to come whether or not they have enough money.Whether they have money or not, they wont be able to come. Whether or not expresses the idea that neither one condition or another matters; the result will be the same. Notice the possibility of inversion (Whether they have money or not) with whether or not. Unless: Unless she hurries up, we wont arrive in time.We wont go unless he arrives soon. Unless expresses the idea of if not  Example:  Unless she hurries up, we wont arrive in time. MEANS THE SAME AS: If she doesnt hurry up, we wont arrive in time.  Unless is only used in the first conditional. In case (that), in the event (that): In the case you need me, Ill be at Toms.Ill be studying upstairs in the event he calls. In case and in the event usually mean that you dont expect something to happen, but if it does... Both are used primarily for future events. Only if: Well give you your bicycle only if you do well on your exams.Only if you do well on your exams will we give you your bicycle. Only if means only in the case that something happens - and only if. This form basically means the same as if. However, it does stress the condition for the result. Note that when only if begins the sentence you need to invert the main clause. Adverb Clauses with Expressions of Cause and Effect These type of clauses explain the reasons for what happens in the main clause.  Example:  He bought a new home because he got a better job. Take a look at the chart below to study the various usages of different expressions of cause and effect. Note that all of these expressions are synonyms of because. Punctuation: When an adverb clause begins the sentence use a comma to separate the two clauses.  Example:  Because he had to work late, we had dinner after nine oclock.. When the adverb clause finishes the sentence there is no need for a comma.  Example:  We had dinner after nine oclock because he had to work late. Adverb Clauses of Cause and Effect Because: They received a high mark on their exam because they had studied hard.Im studying hard because I want to pass my exam.He works a lot of overtime because his rent is so expensive Notice how because can be used with a variety of tenses based on the time relationship between the two clauses. Since: Since he loves music so much, he decided to go to a conservatory.They had to leave early since their train left at 8.30. Since means the same as because. Since tends to be used in more informal spoken English.  Important note:  Since when used as a conjunction is typically used to refer to a period of time, while because implies a cause or reason. As long as: As long as you have the time, why dont you come for dinner? As long as means the same as because. As long as tends to be used in more informal spoken English. As: As the test is difficult, you had better get some sleep. As means the same as because. As tends to be used in more formal, written English. Inasmuch as: Inasmuch as the students had successfully completed their exams, their parents rewarded their efforts by giving them a trip to Paris. Inasmuch as means the same as because. Inasmuch as is used in very formal, written English. Due to the fact that: We will be staying for an extra week due to the fact that we have  not yet finished. Due to the fact that means the same as because. Due to the fact that is generally used in very formal, written English.

Automotive Production Levels Research Paper Example | Topics and Well Written Essays - 2000 words

Automotive Production Levels - Research Paper Example It is price which either actually exists in market or market is moving towards it assuming no market impediments or government policies exist to prevent equilibrium to be reached. At equilibrium price, both forces do not have any tendency to change, provided all other things remain same (Abel and Bernanke, 2005). If all the conditions of free market are met, then GM should have been able fetch sales of 2478001 units of vehicles in second quarter. If compared this figure with its last two quarter units sold, there exits a gap of 87000 vehicles in all. Price elasticity of demand is a quantitative measure (coefficient) showing percentage change in the quantity demanded with respect to percentage change in price (Leamer, 2009). Price elasticity for second quarter of 2012 for GM motor is – 0.95. Negative coefficient of price elasticity shows negative relation of price and demand. Categorization is made based on where the elasticity coefficient lies from 0 to 1. Price elasticity of GM being -0.95 refers to inelastic demand. It refers; only large proportionate change in price can bring small proportionate change in demand which results in steeper demand curve. This kind of elasticity is usually for products that are considered necessities and importance of vehicle has no question in every aspect from business to personal lives. Since it has inelastic demand and there lies a gap between equilibrium price and average unit price of about $ 4000.00 i.e. 19,558 - 15,527 respectively, management can increase profitability by increasing it price that will finally benefit its total revenue which is going negative. If calculated elasticity is considered to be of another brand say A than comparison would guide the future strategy. For instance, if competitor’s brand A increases prices by the differential discussed in previous question, then there is little chance that its customers would switch to ours due to inelastic demand.

Four steps of a formal control system Research Paper

Four steps of a formal control system - Research Paper Example Measurement of performance entails activities such as the counting of the number of products or units created, distributed or the amount of cash inflows, outflows and income earned. To measure performance, the requisite data must be collected. The sources of this data could be observation of production activities, written reports from supervisors or managers, and oral reports from employees. Thus, organizations should have skilled staffs to collect and analyze the relevant data. Luckily, the current technological advances and computerization have made it easier for organizations to collect and analyze data and give reports in formats that are easily understood. In addition to making analysis easier, technology has decreased the cost of data handling processes for organizations. Once performance is measured, the findings should be handed over to the right persons to take the recommended courses of action. This handover must be done in time for the timely rectification of discrepancies or variations. The measured performance should then be compared with the standards set at the first step. This exercise is referred to as performance evaluation, to establish the extent to which the standards are met or the objectives are achieved. The impacts of variations or deviations in performance from standards vary across industries and across departments in an organization. For sensitive manufacturing processes, a slight deviation could be detrimental to product quality, thus, to customer satisfaction and loyalty.

Town Supports Homeless Assault Victim Essay Example for Free

Town Supports Homeless Assault Victim Essay Bob Wirtz is a well-known homeless man in the town of Reynoldsburg, Ohio who has lived on the streets since 1979. One night, he was resting on his usual corner when he was attacked from behind while lying in a sleeping bag. His face was reported to be smashed and beaten like that of a pumpkin on concrete. No one has been arrested due to the little evidence the police had to go on. Residents of the town found out about this tragic event and it inspired them to do something very special. The community raised three-thousand dollars to bay for Bob’s reconstructive facial surgery. Citizens of Reynoldsburg hope they can take it one step further and help get Bob off the streets by finding him a home. (Moriarty) I believe this attack on Bob Wirtz was a perfect example of the wrongdoing being done to homeless people all over America. Not always is a beating the case; more often than not a homeless person is simply being taken advantage of, which is wrong. To strike a defenseless man down while he is sleeping is not only unfair but is extremely immoral. This leads me to believe that the person was either impaired or he had some kind of grudge on Bob Wirtz or homeless people in general. I also believe that the legal system in Reynoldsburg should do everything they can to find and apprehend the person or people that are guilty of attacking Bob. Though there is a bright spot in this town. The fact that the community would donate three-thousand dollars to this homeless man is a step in the right direction and sets a fine example for other cities. Look more:Â  satire essay examples essay Both modern day society’s view on homeless people and the donation of money to a poor homeless man support my opinion on the situation. Modern day society’s view on homeless people is that they are dirty bums who have nothing better to do in life than to sit on the street and beg for money. This is wrong in that many homeless people do in fact have jobs. Unfortunately, they are just temporarily out of a home and have not yet accumulated enough money to buy one. The donation of money to a poor homeless man supports my opinion because it encourages other communities to reach out and do the same. I believe myself and Mordecai, from The Street Lawyer would have handled the situation in similar ways. My first course of action would be to seek out the person or people who assaulted this defenseless homeless man. Next, though the sum of three-thousand dollars is a good start, I would have pushed for more donations. Finally, I would use the money to buy this homeless man a suitable home because I feel like he is much safer off of the streets. First, I believe Mordecai would have inspired the legal system to make a push for finding the suspects. He probably would have gone about this by constantly pushing and reminding them to complete this task because he is a very knaggy individual who does not take no for an answer. When this was completed Mordecai would see to it that, above all else, justice was done. Though very similar tasks were completed Mordecai and I have a very different way of going about things.

Lord of the Flies :: essays research papers

Simon is perhaps the most important character in the novel for he is the first and only character to come to the realization that the Beast is inside them all, and is not represented by a physical manifestation. Simon is a follower, not a leader. He believes and trusts what Ralph, his leader, says. That’s why he mentions that the beast could be inside all of them once, and immediately discards that because Ralph doesn’t think so. His confrontation with the Lord of the Flies is the only way he can liberate that information to himself. The encounter begins with â€Å"Even if he shut his eyes the sow’s head still remained like an after-image.† This represents the beginning of the fixation Simon is having on the head, thinking of it even after he shuts his eyes. Golding then points out that the pig had half shut eyes and were dim with infinite cynicism of adult life. Those details come back a little later. It’s at this point where Simon asks himself a question and answers it aloud. â€Å" ‘I know that.’ Simon discovered that he had spoken aloud†. â€Å"He opened his eyes quickly and there was the head grinning amusedly in the strange daylight, ignoring the flies, the spilled guts, even ignoring the indignity of being spiked on a stick.† That sentence shows the continuing evolution of the fixation Simon has in this encounter. The first thing he sees when he opens his eyes is the head, and he ignores every detail around it. This is when Simon comes to the realization that his original conclusion is credible, the one he let be because of Ralph. He looks away, trying to forget the head even exists, but cannot accomplish that task.. He pulls himself back to the head â€Å"Might not the beast come for it?†, simply because he believes the Beast is not a physical manifestation, therefore being impossible for it to come. According to Simon, the head seems to agree with him. At this point, he knows the Bea st doesn’t exist physically, but he is hesitant none-the-less. The head says â€Å"Run away [†¦] go back to the others. It was a joke really—why should you bother? You were wrong, that’s all. A little headache, something you ate, perhaps. Go back, child.† Simon is making excuses for himself through the pig. Here, the fixation on the head is nearly complete.

Cafe Nero Marketing Plan

[pic]vvv v Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 3 Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 12 SWOT Analysis.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â € ¦.. Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 15 Strategy Choices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 16 Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 17 Places†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 17 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 18 Prices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 18 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. Page 19 Control & Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 20 Expansion †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦. Page 20 Success of new products and targeting operations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 20 Brand awareness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 21 Introduction to International Expansion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 22 Which Country†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 22 How to Enter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 23 What Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 23 References & Bibliography.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. Page 24 Appendixes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Page 25 Introduction This marketing plan analyses the key success factors of the company and our current market position in order to set the next market objectives and plans a one year plan strategy to reach those objectives. In the second part, this marketing plan outlines the issues that need to be considered to implement Caffe Nero overseas by analysing of international marketing of the company. Caffe Nero Group Plc Caffe Nero Group Plc was founded 1977 and currently owns 290 stores from Brighton to Glasgow with ? 0,7 million as turnover. We provide Italian coffee in European style coffee houses. Our philosophy consists on serving the best quality coffees and food in a friendly way in a pleasant atmosphere. Corporate Objectives †¢ Increase our market share in UK in order to be the leader. †¢ Starting international expansion in the Western Europe 1. Overview 1. 1 Market segmentation The coffee shop market in UK is estimated at ? 540 million in 2006 and had increased by 109% between 1999 and 2004 (Mintel, 2005). This market has emerged in 1990. It is dominated by single-site and independent coffee stores which account for 35% in terms of outlets numbers. However, branded coffee shop companies have grown significantly. In 2004, the top four branded coffee shops, which include Starbucks, Costa, Caffe Nero and Puccino’s, accounted for 23% of the whole market and were expected to keep expanding (Mintel, 2005) (Figure 1). Caffe Nero Group Plc is the last entrance between the top fives competitors in the UK coffee shop’s market. We currently own 290 stores with a turnover of ? 90,7 million. This is due to an aggressive expansion strategy that we have conducted from 1999. Indeed, we were ranked 20th on the annual listing that gather rapidly growing European companies in the 2004 and 2005 Europe's 500. Figure 2 shows how the market shares were split between the top five competitors in 2004. 2. Marketing Audit This section shows external and internal factors that characterize the coffee shop market. It is essential to determine them in order to have a better understanding of the market characteristics. 2. 1 PEST Analysis Political & Legal Environment Fair trade coffee is becoming an important issue in UK since Starbuck introduced it in 2002. It appeared first in 2000 in the US where activists pressured Starbuck to carry fair-trade coffee in their outlets. Mintel found that 25% of adults who have been to coffee shop agreed that more coffee shop should sell Fairtrade products (Mintel, 2005). This is certainly a significant figure that coffee shop and other outlets selling coffee cannot afford to ignore. The smoking-ban in the UK will be enforced in summer 2007. This means that smoking will be prohibited in all pubs, clubs, restaurants, coffee shops and other public places. This may have both positive and negative impact on the coffee shop market. As happened in Ireland and Scotland where the ban has already been adopted for several years, people are likely to eat more in coffee shop since they will be no longer bothered by smoke when eating. However, coffee shops that do not provide an outside smoking area are likely to observe a decline of their visiting as smokers enjoy having cigarettes when drinking coffees. Economic Environment There are signs that boom in the UK coffee shop market is over. Store opening has declined from 2002 (Figure 3) as well as year-on-year growth that has declined from the peak of 23% in 2001 to 9% in 2005 (Figure 4) (Bremner C, Euromonitor international, 2005). Social Environment UK population is about 60. 2 million with 48 million people living in urban area, where coffee shops tend to be concentrated. Mintel carried out a survey that reveals that the most typical user is in the 25-34 brackets (Mintel, 2005). More precisely, the 20-24 age groups and the wealthy achievers category are the biggest clientele of branded coffee shops. They are forecast to continue rising until 2009 according to UK National Statistics (UK National Statistics, 2006). As mentioned above, coffee shop market seems to approach the maturity. Thus, coffee shop companies focus more on how increase spends by head. Thereby, the rise of Personal Disposal Income (PDI) has become an important factor for companies. In fact, the coffee shop market has taken advantage of the PDI that has been rising since 1999. This should continue until 2009 at least, since PDI is set for similar growth (Mintel, 2005). Allegra’s survey, based on 7500 coffee shoppers’, sample points out that the most important reason for visiting coffee shop is to relax and to meet friends and colleagues (Allegra Strategies, 2006). Mintel’s survey makes clear that there is no gender bias in coffee shop consumers which is of such importance for the outlets since this makes coffee shops places ideal for couple as well as suitable venues for single men and women to socialise in mixed company (Mintel, 2005). According to Allegra’s survey, coffee bar loyalty is increasing, with significantly more than half of consumers surveyed in 2005 mentioning that they mainly visit their favourite coffee shop (Allegra Strategies, 2006). However, this survey shows that â€Å"convenience of location† is the most important reason consumers select a given coffee shop. Thus, the number of outlets is a critical element. Coffee suffers from its image as it contains caffeine which can produce coffee addiction. This may lead people to fear the caffeine dependency. Therefore, Starbuck has communicated that coffee has high level of antioxidants which have been shown to help prevent cancer, heart disease and other conditions. Technological Environment There is a general direction to transform outlets into media and community area centre. Thus, coffee shops develop Wireless Internet Hotspot and coffee book store. For instance Starbuck, has developed high-speed wireless Internet access through a deal with T-Mobile. Besides, Costa and Starbuck have developed electronic card that allows customers to get points when purchasing coffee shops’ products. Customers can use those points to get free products and use this as debit card. 2. Market Analysis Market Shares There is an intense competition between the top three companies. The following picture shows the market shares of the three main competitors by the number of outlets. [pic] Market Trends There is a general trend for branded coffee shops to increase spends by head. This required to create interest and stimulate demand by introducing new drinks and patenting them or wider selection of gourmet food. Thus, a general strategic trend for the top four coffee shop companies consists to emphasize on developing new products and pushing larger cup size. Food has become essential for them since it really helps to increase spend by head and allow to infringe on the fast-food market as well. Therefore, coffee shops have added into their menu hot and cold meals such as pizzas, paninis, salads, sandwiches, etc. Even though the market is approaching maturity, there are still high consumer demands and opportunities identified in the UK, according to Allegra (Allegra Strategies, 2006). Thus, the top five companies emphasize on keeping on expanding with different methods. They purchase and implant new outlets and have started to move into provincial region. Despite the fact that those provincial stores are less lucrative than stores in city-centre, they offer opportunities, allowing companies to secure higher levels of brand recognition as well as market share. Franchising and licensing have become important keys to growth as well. This allows companies to avoid paying extortionate retail rents and limit their risk. Besides, companies use partnerships with retailers and other consumer services such as banks, bookshops or supermarkets to increase their market share. Both Starbuck and Costa adhere to Fairtrade label and have launched their own Fairtrade coffee certified by the Fairtrade Foundation. We do not serve coffee certified Fairtrade. We adhere to self-imposed guidelines to ensure that growers receive a fair price. Thus, we are not allowed to call our coffees ‘Fairtrade' as that is a commercial trademark. However, we are committed to purchasing coffee beans that meet the International Coffee Organisation’s (ICO) standards. This consists in paying a fair and decent price to farmer as well as to trade only in quality coffee as proposed by the ICO Coffee price does not seem to be a determinant factor. Indeed, Starbuck charges quarter more than most other shops and raises prices in line with shifts in coffee prices, which suggest their consumers are not affected by their pricing (www. morningstar. com). Moreover, despite operator price increase, the market has increased of 9% in the past 18 months. In fact, since coffee is more of a luxury product than a necessity, it is a kind of price inelastic product to some degrees (not exceeded ? ,5). 3. Micro Environment Consumers Analysis The survey carried out by Mintel specified that customer of Caffe Nero are slightly younger than other coffee shops. Indeed, 60% of Caffe Nero’s customers are under 34 years old. Furthermore, UK National Statistics forecast that the 20-24 age group, which is our biggest clientele, is going to increase (UK National Statistic , 2006). (For more detail, see appendix 1) According to Mintel’s findings, our customers are more likely to flit between brands than Starbuck or Costa’s customer (Mintel, 2005). We do not believe that our clientele is disloyal. This is explained by the fact that we have less outlets than Starbuck or Costa and so their clientele does not need to flit between brands as they find their favourite branded coffee shops everywhere. Competitors Analysis Starbucks Corporation Created in 1971 in Seattle, Starbuck is the world’s largest coffee shop company and the UK leader since 2002. Starbuck has currently 10 000 stores across the globe and 532 in UK. Its brand awareness is high despite increasing criticism from the anti-globalisation lobby. Generating $7. 8 billion as revenue in 2005, Starbucks has a real important investment capacity. Costa Coffee Ltd Founded in 1978 and acquired in 1995 by Whitbread Group, Costa Coffee used to be the largest coffee shop in UK before Starbucks came. Costa Coffee owns 500 stores across UK and has started international expansion in the Middle East, in India and in Cyprus. As Costa is part of the Whitbread which owns hotels, restaurants and many other businesses, it has an important investment capacity. Puccino’s Puccino’s is a private company created in 1996. It has about 110 stores but does not own them, as the outlets are franchised. Thus, Puccino’s does not have a real power. Its turnover is about ? 0 million. Coffee Republic Coffee Republic was created in 1995. It became one of the largest independent espresso bar brands of the UK. However, since 2003, Coffee Republic has started to reduce the number of its stores as is currently in the midst of converting its portfolio to the Republic Deli concept. Therefore, Coffee Republic’s turnover has more than halved and we can consider that it is not a competitor anymore. Channel Analysis The coffee shop market has the advantage of having a huge number of suppliers who are actually farmers. Thus, the bargain power of those suppliers is very low. However, several organisations such as the International Coffee Organisation denounce the abuse of coffee shop brands’ power. The retailers are either franchisees or stores that the coffee shops companies own. 2. 4 Internal Analysis Cafe Nero has been ranked first by British coffee drinkers in the last six years. According to the consumer research organization, Allegra, the 2005 poll put Cafe Nero first, Costa second, and Starbucks third in terms of coffee quality, atmosphere, service quality and price value (Allegra Consumer Report 2005 – Major Coffee Brands). Our emphasis on the quality of our products and services are gainful and gives us a good corporate image. We support an image of Italian coffee bar which is reflected through our Italian and Mediterranean deli-style meals. This has allowed us to be rated as â€Å"The best espresso this side of Milan† by Tatler and labelled â€Å"The traditional Italian cafe† by Egon Ronay We have tried to create a range of natural, fresh foods, avoiding all additives, artificial flavours and colorants. Our menu consists of Italian and Mediterranean food. Most ingredients we used are imported from Italy For more detail about where we are in term of offers and services, we have analysed our position and strategy with the 4P analysis in appendix 2. 3. SWOT Analysis Strengths †¢ Products and services quality (coffee and food), seen as the best by customer for 6 years (Allegra Strategies, 2005) †¢ Our image of Continental and Italian style and atmosphere supported by sponsoring art events. Weakness †¢ Not enough number of outlets. Our clientele has to flit between brands †¢ 60% of our existing clientele is under 34 years old †¢ We cannot call our coffee Fairtrade even if we follow the fair-trade philosophy as Fairtrade is a trademark. Opportunities †¢ Expand our clientele in targeting people older than 34 years old †¢ Opening new outlets in three ways: o Continue to acquire new stores o Continue to develop new partnerships with mega stores o Develop franchise †¢ Develop in smaller cities †¢ Develop new products †¢ Make available Wireless Internet Hotspot and books into all our stores †¢ Coffee’s virtue : high level of antioxidant Threats †¢ The Market is approaching the maturity †¢ Fast food selling coffee e. g. Mc Donald, Pret a manger †¢ Adverts showing caffeine effect on health can reduce the sales †¢ The smoking ban may affect on customers’ visiting 4. Assumptions From the marketing audit and with respect to the coffee market’s climate, it is assumed that: †¢ Competitors will carry on their expansion in term of outlets to make sure that their customers will not have difficulties to find their stores, avoiding them to flit between brands. †¢ The market is forecast to reach the maturity in 2009 and so the liability of expansion for coffee shops will be reduced due to the saturation in high street in the UK’s main cities. †¢ Food is becoming an important aspect for the top five competitors since it allows to take market share from fast-food market and generate an important source of income. Thus, coffee shops will have to focus on developing wider range of food to increase their market share. †¢ The smoking ban may affect the coffee shop market. In order to avoid any risk of decline it will be essential to provide outside smoking area. †¢ There is a rise in fair trade coffee demand. Coffee shops that do not emphasize on fair trade coffee will be criticised. 5. Caffe Nero’s Objectives The analyses of the current market as well as the analysts’ forecasts for Caffe Nero have led to the following three years marketing objective. Then, we have extrapolated this long term objective into year objectives. Increase our market share up to 30% between the top three competitors before the market reaches the maturity in 2009 in terms of turnover and outlets. o This means that we will have 600 outlets across UK. o All stores should reach at least ? 350  000 as turnover. †¢ For the year 2007 1) Increase the number of outlets by 38% to reach 400 stores by the end of 2007 (36% in 2006; 32% in 2005; 34% in 2004). 2) Increase our sales by 35% for 2007 (? 129,8 million) compare to 29% realised in 2006 (? 90,7 million). To see our objectives for 2008 and 2009, refer to appendix 3 To see the analysts’ forecasts for Caffe Nero, refer to appendix 4 . Strategy Choices Here, we have developed strategies to achieve our objectives. We also did a planning gap in appendix 5. Ansoff’s product – Market expansion Products/Services ExistingNew | | | |Increase the number of outlets by 38%. |Develop ice-creams. | | | | |Targeting people beyond 34 years old. Parents and not parents) |Develop new soups. | | | | |Equip all our stores with Wi-Fi hotspots. | | | | | |4) Develop outside smoking areas. | | | | |Expand in smaller cities. | | 7. Marketing Strategies To establish strategies that will allow us to achieve our objectives, we have used the 4 p marketing mix. 7. 1 Places Our objective consists in opening 110 new store s. This requires a huge investment. However, there are three different way to expand. First of all, expand in acquiring new outlets. We opened 76 stores last year. This year, we should be able to acquire 85 stores. We need to purchase stores in high street in order to avoid our existing clientele to flit between brands. Another opportunity consists on going in some smaller cities where there is no competitors. However, those cities must have more than 150  000 habitants to be considered. Secondly, we should develop a franchise system to support our expansion. Indeed this system allows us to expand with a small investment. (for more details, refer to appendix 6. 1) Thirdly, we also need to develop more partnership with mega stores since it allows to reduce the price of the coffee shop’s rent. We could develop partnership with Virgin and some others book stores. As response to the smoking ban, we need to develop outside smoking area in most coffee shops we are able to. These areas could attract customers of our competitors if they do not have smoking area. They required heaters as well as outside furniture. Furthermore, we need to equip all our stores with wireless Internet access in order to satisfy and retain our clientele since competitors develop wireless Internet access as well. . 2 Products To increase spend by head we need to develop new products. Our clientele enjoys our soups. Indeed, there are healthy and practical with our take-away packaging. Moreover, they fit well with our image of quality and healthy food. Furthermore, it is still a kind of new product since only Starbuck serve soups as well. Therefore, we should develop mo re soups as we have got only four different soups. 10 different tastes would be enough. We also need to add ice-creams in our menu. This product may attract new customers who will go to our coffee to have a dessert. Indeed, ice-cream match well coffee shop’s spirit in the sense of having a break time with friends or family. Everyone finds something he really likes in our stores (hot or cold drink, salty food or sweetened, frozen, cold or hot food). We will propose some light ice-creams as well. Furthermore, ice-cream may help to attract parents who can go with their kids to get them an ice cream. Finally, to keep our Italian branding way, we will serve only Italian ice-cream and will prepare the cream as Italians do. However the machine required is too big to take place in every store. So we have to find a smaller one. 7. 3 Prices We should keep our prices as they allow our coffee to be perceived as worth (Allegra Strategies, 2006). However, the price for our food is a bit higher as we server only quality food. Thus, our Italian ice-creams and soups will be a bit more expensive than every where else. The cru bourgeois costs more than the table wine! To attract people beyond 34 years, we should consider family as part of potential clients. To do so, we should create a child menu which will include a hot chocolate, some cakes and a toy for a reasonable price. 7. 4 Promotions In order to consolidate our brand awareness, we should advertise on television. Despite of the expensive cost, it is the support which reaches the most people. We need to make people aware of our new products such as ice-cream. This would consolidate our brand awareness. However, we need to develop adverts that fit our sophisticated Italian image. This advert should emphasize on the friendly Italian atmosphere of our stores and the quality of our products. We also should advertise on newspapers such as the guardian or the independent who are more likely to be red by people beyond 34 years old. We must carry on our sponsorship of art events as it matches well with our Italian sophisticated image. To attract parents we should organised children events in our stores as Mc Donald’s is used to do. For example, we can have a Santa Claus for Christmas and some animations for Halloween. However, we need to be aware of the risk of developing family clientele since they may bother our existing clientele. 8. Control and Evaluation This section aims to produce a system of control and evaluation of the proposed marketing plan and its realisation. 1. Expansion We need to open 110 stores, so we can establish that nine stores should open every month at least. The full-term aim is to reach 30% of the branded coffee shops market. So we also need to look at competitors’ expansion. This will be realised every six months as companies produces interim reports. We may need to adapt our expansion strategy according to competitors’ growth to reach 30% of market share in 2009. 2. Success of new products and targeting operations In January we will conduct a survey into all our stores. This survey will include questions about: †¢ Define sample questions (age, sex, married, children, frequency, etc.. . †¢ How much our clientele like our food product (their satisfactions) †¢ What think customers about introducing Italian ice-cream in our menu. †¢ How many Caffe Nero’s adverts they have seen †¢ Use of services (Wi-Fi, smoking area) †¢ What they think of Caffe Nero’s atmosphere The same survey will b e conducted in December. Thus we will be able to compare the results and so determinate the success of our new products. Moreover, this survey will check if we have increased our 35-years-old-and-more clientele. In parallel, we will look every trimester at the ice-creams and soups’ sale volumes. We expect the same success for the Italian ice-cream than we had with soups. 3. Brand awareness Allegra Strategies conducts every year a serious survey on the coffee shop market and the customer’s satisfaction. This constitutes an useful tool for us as we can see the evolution in customer’s mind of our brand awareness and satisfaction concerning our products and services. Introduction to international expansion We are thinking of international expansion. Indeed, since the coffee shop market is approaching the maturity in England, we should develop our company overseas. This could help to reduce the risk for our company if we do a successful international implantation. Starbucks has shown that international expansion is a real opportunity for branded coffee shops in setting up more than 7000 international outlets in 9 years. However, an international expansion implies to decide which market to enter, how to enter in, what marketing strategies need to be used within which organisation. Here, we will answer those questions. Which country? First of all, it is essential to go in a country where the competitiveness is low. Furthermore, the population and their income size must be high, enabling potential customers to devote a large proportion of their discretionary spend on leisure activities. France could be an appropriate place for us. Indeed, it is in the â€Å"triad market† that includes the United States, Western Europe and the Far East which account for a large percentage of all international trade. There are already two branded coffee chains in France (Starbuck and Colombus Cafe) which ensure that there are possibilities for the coffee shop market. They are implanted only in Paris with 18 stores for Colombus Cafe and 26 stores for Starbucks. Colombus Cafe’s philosophy is quiet close from ours. Indeed, they serve Italian coffees in a quiet and relaxing atmosphere and emphasize on the welcoming services. However, those two chains are not implanted in the south cities of France such as Marseille (2nd biggest city, 1,4 million habitants) and Montpellier (0,5 million habitants). Furthermore, according to the French tourism department, 10 % of English people go to the south of France for holydays (Ministere Delegue au Tourisme, 2006). This is an opportunity to increase our brand awareness due to the global mobility of our customers. Therefore, it seems that those cities could be great for success abroad. How to enter? Since we are not the first one to go in France and as the competitiveness is low, we should expand cautiously. Indeed, two approaches can be used when planning an international expansion: †¢ A Waterfall approach, in which a country is gradually entered sequentially †¢ A Sprinkler approach, in which many countries are simultaneously entered within a limited period of time We have better to use a waterfall approach, in opening few stores in order to limit the risk of financial lost if we are not to success. Two ways of opening stores are possible: †¢ Franchising, which allows to gain entry at little risk but limit the profit for the company †¢ Direct investment, which is the most risked but allows the company to retain a full control of its investment. It seems that we should rather purchase few stores since we need to set up distribution and logistics that generate costs to provide those stores with our products. Thus the acquisition of two stores in Marseille and Montpellier could be good to start as it limits the risk. We will be able to see after a year time if those stores are profitable. What marketing strategies? It is essential when planning for success abroad to think how much products and promotions need to be adapted to the local market. Thus we need to focus on cultural differences as well as French’s customs and inspirations. Despite the fact that French are proud of their food and drinks, they believe than Italians are better for some specialities such as pasta and coffee. Indeed, several coffee beans companies in France such as Lavazza, San Marco and Segafredo market their coffee as traditional Italian coffee. Besides, French support a kind of passion for Italy as English people do. However, the coffee was introduced first in France in Marseille. Thus, there is a very famous French roaster company which produces the traditional French south coffee called Henry Blanc. This is an important emblem for French. In order to adapt our strategy to the French market we have used the 4 P marketing mix. Place: Montpellier has a big commercial place in the centre called Place de la Comedie. There is a very famous high street in Marseille which is called Cannebiere. Those places could be great to implant stores since they have big activities. Products: We will be the first coffee shop in the south of France. So we should keep our coffee menu that is likely to seduce French as it would be new for them. This should seduce the young population first who will then bring others. Futhermore, French like Provencal food which is quiet close from Italian one. So our Italian gourmet food should correspond to their expectations. However, we should introduce the traditional French coffee Henry Blanc in order to meet French taste. Furthermore, this will seduce local people as we will support the local economy. Price: French are known to like good quality. According to Emarketing, French associate quality with high price (A. Michalowska, Marketing Magazine, 2002). Besides, the American magazine Travelers has conducted a survey in 2005 which reveals that the average price for coffee in France is 4â‚ ¬ when we sale our espresso in England at ? 1,25 (2,7â‚ ¬) (Le Chiffre du Jour, 2006). Thus, we should keep the same prices of our products. Promotion: We need to advert a lot to generate awareness of our company. First, we will put big adverts on our stores when they will be under construction. Secondly, we will organise a celebration for the opening day. Finally, we will advert on local newspapers such as La Provence and Midi-Libre which covers all the south population. References & Bibliography Allegra Strategies, (2006), Market Overview and Key Statistics: Project Cafe6, [online], London, Available from  : ; http://www. allegra. co. uk/project-cafe6-keyfindings. html; [Accessed 20 December 2006] Bremner C. , (2005), Coffee Shops in the UK, [online], Euromonitor International, Available from  : ; http://www. euromonitor. com/Coffee_Shops_in_the_UK; [Accessed 23 December 2006] Caffe Nero, (2006), Caffe Nero, [online], Available from  : [Accessed 20 December 2006] Kotler P. and Keller K. L. , (2006) Marketing Management, 12th Edition, Upper Saddle River, NJ :  Pearson Prentice Hall Le Ministere Delegue au Toourisme, (2003), Les principales clienteles europeennes de la France, [online], Paris, Available from  : [Accessed 28 December 2006] McDonald, M. , (2006), Marketing Plans, 5th Edition, Oxford :  Butterworth-Heinemann Michalowska, A. , (2002), Qualite : les Francais prets a en payer le prix, [online], Marketing Magazine  N °71, Available from  : [Accessed 27 December 2006] Mintel Reports, (2005), Coffee Shop UK, [online], Available from: [Accessed 3 January 2007] National Statistics, (2006), National Projection, [online], Available from  : [Accessed 22 December 2006] Vacances Pratiques, (2006), Le chiffre du jour  : 8,30â‚ ¬, [online], Available from  : [Accessed 30 December 2006] Appendices [pic] Appendix 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 27 Appendix 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. Page 28 Appendix 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 30 Appendix 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 31 Appendix 5.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 32 Appendix 6†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. Page 33 Appendix 1 Specialist coffee shop brands, by gender, age, socio-economic groups and working status, November 2004 Base: 2,065 adults aged 15+ |   |Any branded coffee shop (%) |Starbucks (%) |Costa Coffee (%) |Caffe Nero (%) |Other branded coffee s hop (eg | | | | | | |Tchibo, Puccino’s) (%) | |All |32 |19 |14 |8 |5 |   |   |   |   |   |   | |Men |32 |20 |13 |9 |5 | |Women |33 |19 |14 |8 |6 | |   |   |   |   |   |   | |15-19 |35 |22 |14 |7 |4 | |20-24 |45 |27 |15 |17 |7 | |25-34 |45 |32 |21 |14 |6 | |35-44 |36 |21 |18 |8 |4 | |45-54 |29 |15 |11 |8 |7 | |55-64 |29 |17 |11 |6 |7 | |65+ |16 |6 |6 |3 |4 | |   |   |   |   |   |   | |AB |48 |31 |24 |15 |8 | |C1 |43 |27 |19 |11 |5 | |C2 |25 |14 |10 |6 |5 | |D |19 |9 |5 |4 |5 | |E |17 |9 |6 |4 3 | |   |   |   |   |   |   | |Working status: |   |   |   |   |   | |Full-time |42 |27 |19 |12 |7 | |Part-time |35 |18 |15 |11 |6 | |Not working |28 |18 |11 |7 |3 | |Retired |19 |9 |7 |3 |4 | Source: NOP/Mintel Appendix 2 Caffe Nero’s position and strategy with the 4P analysis Place: Most of our stores are situated in high street, where competitors tend to be concentrated as well. We have got some outlets in airports and ra ilway stations. We also have agreements with House of Fraser and Blackwell bookshops. Six House of Fraser department stores and four Blackwell bookshops incorporate a Caffe Nero. Finally we are considering international expansion. Products: Coffee: Italian coffee contained a blend of seven different beans. Our coffee is seen as the best in term of quality by UK customers (Allegra Consumer Report 2005 – Major Coffee Brands). Our menu contained different coffee derived products: – Espresso – Espresso Ristretto (very short and intense espresso) – Espresso Macchiato (espresso with a dollop of milk foam on top) – Americano (double espresso topped up with hot water) – Cappuccino – Caffe Latte – Mocha (cappuccino with chocolate) – Hot chocolate – Iced Latte (cold drink) – Iced Mocha (cold drink) – Frappelatte (cold drink and unique to Caffe Nero) We also propose milkshakes (Frappe milkshake) and fruit juice based drink (Fruit Boosters) that are also free from from artificial flavourings, colorants or preservatives. Food:We have tried to create a range of natural, fresh foods, avoiding all additives, artificial flavours and colourants. Our menu consists of Italian and Mediterranean food. Most of ingredients we used are imported from Italy. We also offer a range of lighter sandwiches and meals. As mentioned above, we try and we do serve the best quality food between the top five competitors (Allegra Consumer Report 2005 – Major Coffee Brands). Our soups have met with popular acclaim due to the take-away packaging that we have developed. 11 Cold sandwiches (Wraps, Wedges and other) – 20 Hot sandwiches (Paninis, Focaccias) – 18 Cakes and desserts – 13 Muffins and pastries – 4 Soups – 30 other products such as organic food, bruschetta, crisp, fruit salad, porridge, etc. Price: Our coffee p rices are on the average between the top five competitors. However, our food is more expensive than other competitors since we serve fresh food with imported ingredients in order to provide good quality food. Promotion: It seems that we do communication well. Indeed, our marketing strategy communicates on our continental style of operations and atmosphere. We support an image of Italian coffee bar which is reflected through our Italian and Mediterranean deli-style meals. This has allowed us to be rated as â€Å"The best expresso this side of Milan† by Tatler and labelled â€Å"The traditional Italian cafe† by Egon Ronay. Furthermore, as mentioned above we have been ranked first by British coffee drinkers in the last six years for the quality of our products. Besides, we have been involved in arts sponsorship from 1999. This allows us to bridge our image of Italian coffee bar with arts such as the Turner in Venice exhibition at the Tate Britain. Appendix 3 Caffe Nero’s Objectives The analyses of the current market as well as the analysts’ forecasts for Caffe Nero have led to the following three years marketing objective. Then we have extrapolated this long term objective into year objectives. Increase our market share to 30% between the top three competitors before the market reaches the maturity in 2009 in terms of turnover and outlets. o This means that we will have 600 outlets across UK. o All stores should reach at leas t ? 350  000 as turnover. †¢ For the year 2007 3) Increase the number of outlets by 38% to reach 400 stores by the end of 2007 (36% in 2006; 32% in 2005; 34% in 2004). 4) Increase our sales by 35% for 2007 (? 129,8 million) compare to 29% realised in 2006 (? 90,7 million). †¢ For the year 2008 1) Increase the number of outlets by 25 % to reach 500 stores by the end of 2008. 2) Increase our sale by 35% for 2008 (? 175 million). ) Start international expansion in Europe with the opening of one overseas store. †¢ For the year 2009 1) Increase the number of outlets by 20 % to reach 600 stores by the end of 2009. 2) Increase our sale by 20% for 2008 (? 210 million). Appendix 4 Analysts' Forecasts for Caffe Nero FY 2007 (June 2006 – May 2007) Analysts |Collins Stewart |Numis Securities |KBC Peel Hunt |Teather & Greenwood |Altium |DKW |Shore Capital |Average | |Sales (? m) |108. 1 |109. 9 |107. 4 |109. 7 |109. 9 |111. 3 |- |109. 4 | | Source: Caffe Nero, http://www. caffenero. com/FinancialInfo. asp? section=AnalystForecast&ZZIS_InformationID=1831 Appendix 5 The Strategic Planning Gap To achieve this objective we must develop strategies. Those strategies will act on different plans. The first plan that we need to consider is the market penetration. We expect to increase our market share by acquiring new outlets. As mentioned in the marketing objectives we need to open 110 new stores for the year 2007. Secondly, we would like to increase usage by expanding our clientele in targeting people older than 34. Finally, we need to develop new food products. This will also help us to increase our revenue. In fact, we need to focus on increasing spend by head and thus take advantage of the rise in Personal Disposal Income. Appendix 6 The franchise The franchise system consists to finance only 20% of the investment required for the acquisition of the store. The franchisee pays 80% of the acquisition and has to buy equipment and furniture from us. As franchise, all products used will come from us. We will assume the promotion, the staff training, the branding as well as some financial facilities. As compensation, the franchisee will give us 20% of his profit in the form of fees. [pic] ———————– Source  : Mintel Figure 3  : Figure 2 Source  : Mintel Figure 1 Existing Market New Market [pic] Revenue (? million) Figure 4  : Initial forecast (? 109,4 million) Source  : Caffe Nero (Appendix 1) Marketing objectif (? 129,8 million) Years

Black Man with a Nose Job Essay

The article, Black man with a Nose job by Lawrence Otis Graham basically talks about how Mr. Graham got a nose job. The reading has plenty of controversies whether he is less black due to him narrowing his nose. This was a really interesting article because there were several critiques regarding his nose in which he described very well. This man was born into a generation were the concept of oxymoron included such things as a black man with a nose job. The reading starts on were Graham and his father are in the car driving to his doctor. During the way over there he faces with several people who are really concerned about him. Moving on from this, graham thinks about how his father would take it. As they arrived to the plastic surgeon he starts to see catalogs and magazines to what nose he would like to have. As he chooses the doctor gives his opinion to him whether it will look good or not. Once he was in the Manhattan’s upper west side to have his rhinoplasty done, Graham stopped and thought that having this done it was an assault to his identity and people. Growing up in a white neighborhood were all of them would get a cosmetic surgery Graham says, it was done to look better in his situation these alterations were made due to issues of ethnicity and heritage. As said in the book he never compared to a white man but surely he did with his own people. Overall, this article is really interesting because it has plenty of other topics such as on how other people of different races as well have done a surgery and have not seem to be different from their own people. As mentioned in the book one’s racial identity is not embodied in one’s nose. This means that it shouldn’t be a problem because you are the same person who grew up in that race. The article mentioned self hatred of being an accusation done for anyone who has done a surgery. This is really hard to explain but in my opinion self hatred in general can be a problem for people who have a low self-esteem about themselves. If you were born with several, in my opinion people shouldn’t change it. People should be happy and appreciate were they come from. These issues will never change because we are in a world where the media really portrays many things for looking better. Everyone will always want to have what other people have but just as the article says it will not make you less of which ever ethnicity you come from.

Personal Statement Medical school Essays

Personal Statement Medical school Essays Personal Statement Medical school Paper Personal Statement Medical school Paper A Personal Statement on Why I would like to go to the Medical school. My greatest inspiration to join the medical school comes from my passion and love to restore human health in patients. Since I was a young girl, I have always had interest in medical issues, which have prompted my increased interest in this field over the years. My dream to become a competent and skillful medical practitioner has encouraged me to enroll in the medical school. I would like to be a professionally trained medical practitioner in order to fulfill my career dreams of working in this field. Becoming a competent medical personnel requires one to have the necessary skills and knowledge. Due to this, there is need for me to have the necessary skills and knowledge which makes it very crucial for me to undergo training in a medical school so that I become professionally equipped. Though I have great knowledge on various medical aspects, it is important that I undergo a thorough medical training to get deeper knowledge about what I already know and what I do not know. It is important that all medical practitioners assist the public to become aware of a health-promoting lifestyle great value. In the medical field, the relevant personnel have a great role to restore human health, either through prevention or cure of diseases and disorders. In our society, I have observed people fall sick or acquire disorders due to lack of awareness and ignorance. To correct such mistakes, it is my wish to join the medical school so that I will be able to enlighten people on how to promote good health through the prevention or reduction of actions or behavior that may threaten good health. Educating people will require medical facts, which I will acquire in the medical school. Furthermore, I will be able to empower people to ensure that their health is not put under any risk. Saving lives promotes protection of human rights. Every human being is entitled to the right to live and also live well. Human rights in the world need to be protected, though this right has been violated all over the world. It is ethical that every human life is given the respect and integrity that it requires. By restoring human health, death or suffering of the victims or patients is prevented. I believe in protecting human life and saving it when I’m required to do so. My desire to protect and save human life has inspired me to join the medical school, which will equip me with skills and knowledge necessary to save human life from diseases or injuries that may occur. The medical school offers practical sessions and fieldwork. While theory classes will provide me with proper knowledge, practical sessions will assist me in gaining experience. Practical work will provide me with an opportunity to apply what I have learned in class and will create a deeper understanding of how I should apply what I have learned. A fieldwork course will also offer me a chance to learn from qualified and experienced medical professionals already working in this field. The experience that I will gain will prepare me to become competent before I enter into the field completely. Finally, the medical field is faced with a challenge of inadequate medical personnel. This has created the need to have the number of trained medical professionals increased . It is my desire to ensure people are provided with enough medical personnel I would like to contribute to this joining the medical school.

What Are Some Good Adjectives For Resume

What Are Some Good Adjectives For Resume The right adjectives are a vital part of a great resume. While its important to be able to express the roles and responsibilities youve held, the adjectives you use to describe these experiences are what brings them to life. Resume experts know that its difficult to write a resume that engages the interest of employers. If you need someone to edit your CV, just apply for help with your resume. On average, employers spend about 11 seconds scanning a resume. That means you want to make sure you capture their interest by choosing the right adjectives. You can take a boring resume and turn it into something that sells your skills and lands you an interview with descriptions that pack a punch. Before decorating you resume with powerful words, you need to complete the template with core information. Use our guide on writing a resume. A word of caution: though you want to use adjectives, you dont want to overdo them. Think powerful yet tasteful. Dont knock them over the head with your dynamic, enthusiastic, incredible, resourceful self. Instead, consider the areas you want to highlight and choose exciting adjectives to bring out your best qualities. Learn how to choose wisely with the following tips: Use Active Adjectives A lot has been written about using action verbs in the resume. What about active adjectives? Using strong adjectives can have just as big an impact as action verbs. Try including words like â€Å"persistent† â€Å"passionate†, â€Å"enterprising†, â€Å"vigorous† and â€Å"determined†. Be Positive Employers love to know that a candidate has a positive outlook on things. Someone who has a positive attitude can help elevate a companys morale, inspire other team members and allow others to indulge their creativity and innovation. Words such as â€Å"exceptional†, â€Å"optimistic†, â€Å"positive†, â€Å"extroverted†, â€Å"personable† and â€Å"sincere† can make a great impact on an employer. Show Them Youre Flexible Things dont always go as planned and an employee that can handle a curve ball or two is a valued asset to any company. Someone who can think on their feet, withstand pressure and turn a misfortune into an opportunity is worth their weight in gold. Adjectives such as â€Å"dynamic†, â€Å"resourceful†, â€Å"adaptable†, â€Å"broad-minded†, â€Å"versatile† and â€Å"foresight† can sell your skills as an expert troubleshooter. Demonstrate Leadership If the position youre applying for calls for leadership skills, make sure you highlight yours with the right adjectives. Try â€Å"leading†, â€Å"diplomatic†, â€Å"facilitating†, â€Å"team-building† and â€Å"guiding† to let them know that you can lead a project to success. Display Your Dedication An employee who shows loyalty to a company is a valuable assent. Make sure you let a potential employer know that youre â€Å"dedicated†, â€Å"loyal†, â€Å"dependable†, and â€Å"reliable† . Standing by the company in trying times can earn you extra points to future employers. Highlight Your Creativity Someone who can think outside the box can bring a lot to any business. In fact, these are some of the most valued qualities at top companies such as Google and Apple. Tell them how â€Å"innovative†, â€Å"creative†, â€Å"unique†, â€Å"original†, â€Å"inventive† and â€Å"imaginative† you are. While the above can help you impress employers with adjectives, you should also bear the following in mind: Use the Job Description The adjectives used in the job description itself can provide you with the guidance you need. You could go through the effort to find appropriate synonyms, but really, the best way to go is to use the words in the job description. Employers will likely be sifting through a lot of resumes, so its no use being subtle. If theyre looking for a self-starter whos innovative and reliable, then give it to them. Use PAR: Project, Action, Result Sometimes people can go overboard on their adjectives in a resume and employers can get lost in a sea of descriptions. Rather than litter your resume with superfluous adjectives, make sure you apply them effectively by using this method. Use adjectives to describe a project you completed or a skill you possess, an action you executed and the result it produced. Though the job market is highly competitive these days, you can make your resume stand out. Make sure you describe you followed basic resume rules and used the right adjectives.

A Brief Look at the False Idea of the English Language as Perfect and Assignment

A Brief Look at the False Idea of the English Language as Perfect and Unchanging - Assignment Example The paper tells that man traveled the world and explored unvisited areas. Due to the lost connection with his ancestors, he invented a new language unknown to his ancestors to communicate with his partners. This way, different languages emerged in different areas all over the world. But every time a language was created in some area, the creators were influenced by nature and culture prevailing in that area. Different areas of the world are blessed by nature with different natural resources, weathers, and cultures. Other than fundamental human needs like air, water, food, and shelter, human needs vary from place to place. They are influenced by the social norms and trends prevailing in a particular area. These social trends and cultures vary not only from place to place but also from time to time. Every new era brings new inventions, trends, and cultures along with it. Old things keep being modified and new things keep being developed with the spread of knowledge and literature. Like wise, languages vary not only in different parts of the world but also different generations of a race. There are a lot of new-age inventions that young children are fully aware of and are completely unknown to their ancestors. Increase in development of industries and factories has opened employment opportunities for everybody which has led to urbanization. In the modern world, people need to be constantly inter-connected to keep up with the rapid changes in the dynamic mood of the modern world. Frequent communication among individuals is necessary in order to facilitate one another. That is why it is hard to imagine an individual not possessing a mobile in the today’s world. To facilitate frequent communication, new accents supporting quicker delivery of words have emerged. In addition to that, words have been modified/shortened in a way that would facilitate quick delivery and text writing. Various substitutes are universally known nowadays for words used in everyday langu age. Mobiles have made it very cheap and easy to communicate through text messages. In order to save time, slangs are used for words to cut-short the writing time. English is a universal language and is spoken nearly